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Ask Soylent News: How to Generate Leads for a Software Consultancy

Accepted submission by MichaelDavidCrawford http://soggywizards.com/ at 2016-01-05 05:40:12
Career & Education

I haven't had a whole lot of luck finding work the past few years, with the result that I earn what money I can by singing on the street. I live in a tent under a highway overpass.

I'd like to get out of that tent. I'm a long ways from making it as a musician.

I have founded a new consultancy. I don't want to work through the agencies, in my view the agencies work to build their own businesses rather than building mine. In the short term what I need are methods for locating sales leads.

What most companies seek when they advertise for contractors on the job boards are temporary employees. Someone who will work on-site under the direct supervision of the client company's management. That's not the way I work. I operate an independent company, I supervise myself and work from my own office - which presently consists of a variety of WiFi spots, but will be a desk at a coworking space once I get a client.

The one thing I know how to do is to attract traffic to my business' website by publishing technical articles on it. What I'd like to do is send direct mail - snail mail - with a cover letter, business card and trifold brochure.

I've had success as a consultant in the past but my old methods don't really seem to work anymore.

The services I offer shouldn't matter for a general answer to this Ask SN, but I am specifically looking for embedded systems development, device driver and operating system work, debugging and performance tuning


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