HughPickens.com [hughpickens.com] writes:
James Vincent reports that the overlap between Final Fantasy XIII fans and people who splash out on Louis Vuitton handbags might be a slim one, but modern marketing is all about exploiting those profitable niches as
FFXIII's protagonist Lightning is now appearing in a series of ads for the famed French fashion house, Louis Vuitton [theverge.com]. The pink-haired, samurai sword-wielding heroine, is pictured in the advertisements striking various poses while modeling the brand's latest collection. Vuitton's last collection was centered around the premise of exploring a virtual reality, with a
heroine with suspiciously Lightning-like pink hair [harpersbazaar.co.uk] described in the show's notes as "initiating a quest, a heroic journey in which the protagonist gains strength every step of the way" which certainly sounds like Final Fantasy to us. Strangely enough, it's not the first time Final Fantasy characters have been tapped for their gamer fashion. In 2012, Lightning and her fellow characters were
pictured in a Japanese magazine spread clad in Prada [cnn.com]. According to Ben Gilbert "Final Fantasy" is a solid choice for fashion models — the game is full of highly-detailed, unrealistically portioned characters. "In fairness, not much else is real in the fashion world. So
why do its models have to be real people? [techinsider.io]"
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