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takyon [soylentnews.org] writes:

Fake news is big business [theguardian.com]:

The publisher of satirical news site the Onion has been taken over by US Spanish-language broadcaster Univision.

Univision, which runs channels aimed primarily at the US's Hispanic population, has reportedly taken a 40% controlling stake in Onion Inc, which also runs viral publishing parody site Clickhole and digital culture site the AV Club. It also will reportedly have the option to buy the Onion outright.

Univision said Onion Inc would continue to be run independently, but will operate under the "oversight" of the cable network to help explore new ways of distributing Onion content.

The acquisition forms apart of Univision's attempts to reach younger audiences. In 2013 it launched a joint venture with Disney, Fusion, designed to reach younger audiences online and on TV. Univision chief news and digital officer Isaac Lee said comedy was "an incredibly engaging format" for so called millennials and would play "a key part in the 2016 presidential election process".

Original Submission