Cybercriminals don't care that much about your credit card number anymore.
Uber, PayPal and even Netflix accounts have become much more valuable to criminals, as evidenced by the price these stolen identifiers now fetch on the so-called "deep Web," according to security company Trend Micro.
Stolen Uber account information on underground marketplaces sells for an average of $3.78 per account, while personally identifiable information (PII) was listed for $1 to $3.30 on average, oddly down from $4 per record in 2014, according to data compiled by Trend Micro for CNBC last week.
http://www.cnbc.com/2016/01/19/stolen-uber-accounts-worth-more-than-stolen-credit-cards.html [cnbc.com]
This is why I only use Lyft.