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takyon [soylentnews.org] writes:

Samsung will open a studio [cnet.com] dedicated to creating content for virtual reality devices [engadget.com]:

Lights, camera, Samsung! The company behind the Gear VR virtual reality headset [cnet.com] is opening a New York studio to produce new immersive experiences. Samsung announced the news here at the Sundance film festival in Park City, Utah, where virtual reality is emerging as a prominent theme.

[...] Festival-goers thronged Samsung's showcase during the day, with queues forming to try the Gear VR headset. Friday also saw the premiere of a new virtual-reality sketch from comedy website Funny or Die starring Rob Huebel and Paul Scheer of TV's "The League" and "Childrens Hospital". The comedians then enthused about VR at a boisterous panel discussing the making of the sketch [cnet.com], during which Huebel described VR as "the most fun way to blow people's minds." If people are really going to embrace virtual reality, they need stuff to actually watch on their headsets. Last year's Sundance saw the Facebook-owned Oculus VR company announce an initiative to create more content [cnet.com], and this year Oculus has recruited actor Joseph Gordon-Levitt to help promote its wares.

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