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Facebook Hits 1.59 Billion Users, Posts Record Q4 2015 Profits

Accepted submission by takyon at 2016-01-28 14:50:40
Techonomics

Facebook has resisted becoming a social media fossil, and is growing its revenues from mobile users and developing countries [techcrunch.com]:

By courting users and ad dollars in the developing world, Facebook continued its growth streak. It hit 1.59 billion [monthly active] users today and crushed the street's estimates in its Q4 2015 earnings [fb.com] with $5.841 billion in revenue and $0.79 earnings per share. That's up from 1.55 billion users and $4.5 billion in revenue last quarter. Even with Q4 being the holidays, that 29.8% QoQ revenue growth is stunning, and it's up 51% vs Q4 last year.

Some more stats from Facebook: "19 million people connected via Internet.org [soylentnews.org]." Mobile-only monthly active users have risen to 823 million from 526 million during Q4 2014. Average revenue per user (during the quarter) is $13.54 for US & Canada, $4.50 for Europe, $1.59 for Asia-Pacific, and $1.22 for the "rest of [the] world". Revenue from that last group of users has risen from $0.32 in Q1 2012.

Facebook's quarterly profit hit $1 billion for the first time [marketwatch.com]. The company's momentum is "impossible to deny". So what will Facebook do next with its newfound cash? Add emoticon-based reactions [bbc.com] to the "Like" button, of course.


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