SoylentNews

Phoenix666 [soylentnews.org] writes:

Facebook Inc. is working to combat a decline in people sharing original, personal content [bloomberg.com], the fuel that helps power the money machine at the heart of its social network, according to people familiar with the matter.

Overall sharing has remained "strong," according to Facebook. However, people have been less willing to post updates about their lives as their lists of friends grow, the people said.

Instead, Facebook’s 1.6 billion users are posting more news and information from other websites. As Facebook ages, users may have more than a decade’s worth of acquaintances added as friends. People may not always feel comfortable checking into a local bar or sharing an anecdote from their lives, knowing these updates may not be relevant to all their connections.
...
Original sharing of personal stories -- rather than posts about public information like news articles -- dropped 21 percent year over year as of mid-2015, The Information, a tech news site, reported Wednesday. Facebook said in a statement that "the overall level of sharing has remained not only strong, but similar to levels in prior years."

Maybe it's not how much you share, but how you share and in what setting.

Original Submission