SoylentNews

Phoenix666 [soylentnews.org] writes:

One of the largest cinema chains in the US is considering letting customers use their mobile phones during films [bbc.com].

AMC chief executive Adam Aron said he wanted to encourage so-called millennials to visit the cinema.

He told Variety magazine: "You can't tell a 22-year-old to turn off their cellphone. That's not how they live their life."

But he said he would have to find a solution that did not disturb other movie-goers.
...
But Mr Aron said young adults today were not visiting the cinema as much as their parents did when they were young.

Why go to the cinema when you can download and watch whatever you want, whereever you want, whenever you want, while doing or consuming whatever you want?

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