Stories
Slash Boxes
Comments

SoylentNews is people

SoylentNews is powered by your submissions, so send in your scoop. Only 14 submissions in the queue.

Submission Preview

Link to Story

All-Day Breakfast Boosts McDonald's Profits

Accepted submission by takyon at 2016-04-22 17:19:21
Business

McDonald's profits have spiked following a shift to serving breakfast all day long [bbc.com] among other changes:

McDonald's profits jumped by 35% in the first three months of the year, boosted by the continued popularity of its all-day breakfast and cut-price offers in the US. The world's biggest restaurant chain saw net income of $1.1bn (£763m), against $811.5 last year. [...] The company's chief executive Steve Easterbrook joined just over a year ago and announced a turnaround programme. This included extending breakfasts beyond 10:30am in the US, in response to customer demand, and simplifying restaurant operations.

Meanwhile, the company is running full-page advertisements in Israel [timesofisrael.com] after the country's health minister called for a boycott of McDonald's, and is testing a bigger Big Mac [marketwatch.com] in Ohio and Dallas locations. But most importantly, a teenager is being charged with robbery [time.com] after asking for a water cup at an Arkansas McDonald's, filling it with soda, and hitting an employee with his car after being pursued.


Original Submission