CBC Radio's Under the Influence [www.cbc.ca] is currently presenting a series of programs that examines how Internet porn sites have managed to attract mainstream advertisers. Well worth a half hour of your time to listen! (on-line, podcast, iTunes etc....)
This week, we explore the increasingly blurry line between advertising and porn. There has always been a line advertisers wouldn’t cross to promote their wares - but now some marketers have tiptoed over that line to advertise on porn sites. From food companies to fashion brands to Hollywood movies, marketers have breached the final frontier in their search for bigger, more affordable audiences. And on the other side of the tracks, porn sites are beginning to advertise in mainstream media. It’s a big risk for these strange bedfellows.
Among the companies profiled is Eat24, [nbcnews.com] who made headlines a few years ago for discovering that porn fans were also great customers for take out food.
Lots of fascinating industry info about the on-line porn industry, its history, and the reasons why advertisers can't entirely ignore such a massive audience.