No link to story available
Companies such as Samsung and Facebook’s Oculus promote their virtual-reality headsets by highlighting awe-inspiring 3-D experiences for gaming and virtual travel. But one of the most popular activities among early adopters of the technology is less novel: watching 2-D movies and TV [technologyreview.com].
“It’s been a surprise on the VR circuit because much of the work is driven by people coming from the gaming world, who are fairly dogmatic about what VR means,” says Anjney Midha, founder of the San Francisco venture capital fund KPCB Edge. Figuring out what people want to do with headsets is crucial if companies such as Facebook are to make the devices widely popular.
Midha says consumer interest in a new way to view 2-D content shouldn’t be surprising given the popularity of watching movies and TV on mobile devices with small screens. A 2-D video viewed using a VR headset can fill your visual field as if you were watching on a giant home cinema screen, even if you’re in fact in a cramped dorm room or the middle seat on a budget flight. Virtual-reality apps from Netflix and Hulu even surround their 2-D content with a virtual theater, room, or beach scene to enhance the experience. Flat content is less likely to make you uncomfortable or nauseous, as 3-D content can.
People use the headsets in 3D reality to enter a 3D virtual reality where they can experience a 2D representation of 3D reality.