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Newest kid in the advertising marketplace? Adblock Plus of course!

Accepted submission by Anonymous Coward at 2016-09-20 19:17:54
Techonomics

http://www.theverge.com/2016/9/13/12890050/adblock-plus-now-sells-ads [theverge.com]

A story at The Verge reveals the newest plan for the company behind Adblock Plus, they are entering the ad network business. In exchange for 20% of your revenue, you can get pre-approved ads that will show to users with acceptable ads enabled. While pitched as an easier alternative to the old process of getting ads approved, the ultimate goal is the same. Now, they will get a percentage of all acceptable ads though the program. The article points out that this is one big step closer to racketeering, as they are directly taking a 6% cut. Or, as the old gangsters would say, "would you rather pay me to keep 80% of something or keep 100% of nothing?"


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