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Phoenix666 [soylentnews.org] writes:

At first glance, it looks like a solution to a particularly first-world problem: To eliminate the sogginess in pizzas caused by dwell time (i.e. the interim period it spends waiting to be delivered), startup Zume Pizza has launched a delivery truck equipped with 56 specially designed ovens to guarantee that their pies arrive at customers' doorsteps fresh out of the oven, literally [newatlas.com].

Only in Silicon Valley, right?

But hang on. This isn't really about lukewarm pies. It's about disrupting a US$38 billion [pmq.com] market that is currently dominated by big-box chains. In fact, the Big Four in the US – Domino's, Little Caesars, Papa John's and Pizza Hut – currently control around 40 percent of the market [usatoday.com]. And while there are many ways to go about doing this, founders Julia Collins and Alex Garden have chosen to focus on the food-delivery experience, and for good reason: the surge in mobile ordering and demand for food delivery. In fact, digital ordering is growing 300 percent faster than dine-in traffic [pmq.com]. At Domino's alone, more than 50 percent of its US customers order via digital platforms [investors.com]. Collins, who has a restaurant background, believes that Zume's advantage lies in its ability to deliver on price, quality and speed.

Customer: Why are all the toppings piled on one side? Driver: Got cut off in traffic...

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