“It gives them an ability to have an accounting from origin to completion,” Marshal Cohen, an analyst at researcher NPD Group Inc., told Bloomberg. “If there’s an issue with an outbreak of E. coli, this gives them an ability to immediately find where it came from. That’s the difference between days and minutes.”
For a retailer such as Walmart, which serves 260 million customers a week, an efficient tracking system also means the difference between pulling a few affected shipments and needlessly tossing products from hundreds of stores as a precaution.