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If adopted, consumers would no longer have to pay monthly fees to rent a box. Instead, they would be able to access their pay-TV content via free apps on a variety of devices, including smart TVs, streaming boxes, tablets and smartphones. Consumers would also enjoy a better viewing experience thanks to integrated search and new innovation that will flow from enhanced competitive choice.

Consumers should be able to choose how they access the Multichannel Video Programming Distributor’s (MVPD's) – cable, satellite or telco companies [sic] – video services to which they subscribe. For example, consumers should be able to have the choice of accessing programming through the MVPD-provided interface on a pay-TV set-top box or app, or through devices such as a tablet or smart TV using a competitive app or software. MVPDs and competitors should be able to differentiate themselves and compete based on the experience they offer users, including the quality of the user interface and additional features like suggested content, integration with home entertainment systems, caller ID and future innovations.

Numerous parties have raised serious concerns with the NPRM’s proposal, including more than 180 members of Congress, studios, networks, unions, independent and diverse content creators, directors, writers, record labels, small and large service providers, device manufacturers, and nationally-respected advocates of consumer privacy, disability access, diversity, energy efficiency, commerce, intellectual property, innovation, and labor. These parties have demonstrated the many legal, technical, and other failings of the NPRM's proposal.