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Walmart Kills Amazon Prime-like Service, Expands Free Shipping

Accepted submission by takyon at 2017-01-31 13:43:10
Techonomics

Walmart is canning a premium online ordering service [walmart.com] and expanding its free shipping on various items instead:

Walmart announced free two-day shipping to home and stores on more than two million items, without a membership fee. The new offer is available starting at 8 a.m. EST today. With this announcement, Walmart has also lowered the minimum purchase required for free shipping to home to $35, from $50. Items being shipped to stores continue to have no price threshold.*

Walmart recently bought Jet.com [walmart.com], an online commerce company with "an attractive brand with proven appeal, especially with Millennials, the first generation of true digital natives".

Meanwhile, Amazon is expanding its digital advertising business [bloomberg.com] (before potential customers realize the scale of online ad fraud [soylentnews.org]) and ordering the production of anime [variety.com].


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