Walmart is canning a premium online ordering service [walmart.com] and expanding its free shipping on various items instead:
Walmart announced free two-day shipping to home and stores on more than two million items, without a membership fee. The new offer is available starting at 8 a.m. EST today. With this announcement, Walmart has also lowered the minimum purchase required for free shipping to home to $35, from $50. Items being shipped to stores continue to have no price threshold.*
Walmart recently bought Jet.com [walmart.com], an online commerce company with "an attractive brand with proven appeal, especially with Millennials, the first generation of true digital natives".
Meanwhile, Amazon is expanding its digital advertising business [bloomberg.com] (before potential customers realize the scale of online ad fraud [soylentnews.org]) and ordering the production of anime [variety.com].