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Verizon to House Yahoo! and AOL Under "Oath" Brand

Accepted submission by takyon at 2017-04-04 04:56:50 from the I-swear dept.
Techonomics

Verizon. Yahoo! AOL. Oath [nytimes.com]:

Tim Armstrong, the head of Verizon's AOL division, announced Oath in a Twitter post on Monday afternoon: "Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017."

The brand will apply to the digital media division of Verizon after it buys Yahoo's internet assets for $4.48 billion, a deal that is expected to close by the end of June. But do not count the legacy brands out just yet: Yahoo, AOL and The Huffington Post will continue to exist and operate with their own names — under the Oath umbrella.

[...] Many greeted the announcement with bewilderment, with some suggesting that Oath sounded [theverge.com] like the name of a heavy metal band.

Also at Yahoo News [yahoo.com] (AFP) and Ars Technica [arstechnica.com].


Original Submission