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Phoenix666 [soylentnews.org] writes:

YouTube is changing the rules about when users can start earning money through carrying adverts on their video channels [bbc.co.uk].

New channels will have to get 10,000 views before they can be considered for the YouTube Partner Program, the firm announced in a blog post. [googleblog.com]

YouTube will then evaluate whether the channel is adhering to its guidelines before letting it carry adverts.

It will help clamp down on content theft and fake channels, YouTube said.

"After a creator hits 10k lifetime views on their channel, we'll review their activity against our policies," wrote Ariel Bardin, vice president of product management at YouTube.

"If everything looks good, we'll bring this channel into YPP [YouTube Partner Program] and begin serving ads against their content. Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules."

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