VR is about to get a creative filmmaker's touch [cnet.com].
Ridley Scott's RSA Films production company is launching a new imprint [rsafilms.com] "dedicated exclusively to the creative development and production of VR (virtual reality), AR (augmented reality) and mixed media." It's called RSA VR.
RSA VR's first project is a VR Experience for "Alien: Covenant [metacritic.com]," in partnership with Twentieth Century Fox and Technicolour.
"We have been heavily involved in VR for the past few years, and having a dedicated stand-alone division underscores our commitment to immersive media in both the brand and entertainment space," RSA Films' president Jules Daly said.