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takyon [soylentnews.org] writes:

http://www.npr.org/sections/thetwo-way/2017/04/21/525055713/juicero-ceo-says-luxury-juicer-is-much-more-than-juice-internet-is-unimpressed [npr.org]

Juicero, a startup that sells a pricey juice press, found that out firsthand. The company's Wi-Fi-enabled machine produces cold-pressed juice out of packets sold exclusively to owners via subscription.

Received as both Silicon Valley cautionary tale and commentary on conspicuous consumption, Juicero's story was chronicled this week in a Bloomberg News piece.

[...] In all, the company raised some $120 million.

But Bloomberg says investors' confidence waned once it emerged that people didn't actually need the press to get juice from the packets but could simply squeeze it out by hand.

A Silicon Valley startup slain before it could blossom into a unicorn.

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