Google has announced an augmented reality service [cnet.com] that overlays information on top of objects seen by a smartphone camera:
On Wednesday, the search giant announced a big push into augmented reality, which overlays digital images on what you'd normally see through a camera.
The new technology, announced at the company's I/O developer conference [cnet.com], is called Google Lens. It's a way to use your phone's camera to search for information. For example, point your camera at that flower and Google will tell you what kind it is. Point it at a book, and you get information on the author and see reviews. Ditto with restaurants: You'll be able to see reviews and pricing information on a little digital card that appears above the building on your phone's screen.
[...] Google Lens marks a big, ambitious attempt by a mainstream company to get into augmented reality in a way we haven't much seen yet. Snapchat, Facebook and Instagram (owned by Facebook) use AR for now to make you laugh and smile with filters like rainbow vomit or Iron Man masks. That stuff is important, but Google is taking a different approach when it comes to AR: utility.
Indeed, photo filters are very important.