Google has hired key chip designer Manu Gulati [variety.com] from Apple to work on future Pixel models. Manu Gulati has been working at Apple since 2009 helping develop the custom CPUs used in iPads and iPhones and has now moved on to Google [linkedin.com] as lead chip architect. Pixel and Pixel XL have so far relied on Snapdragon chips from Qualcomm which lag considerably behind Apple's SOCs. Googles appears to be reconsidering this strategy in an effort to better integrate it's software and hardware improving performance and battery life. Android makers have long foregone the lead to Apple in mobile performance but this may signal a turning point in this strategy.