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Nokia (HMD Global) Partners With Zeiss for Optics Capabilities

Accepted submission by takyon at 2017-07-09 18:15:57
Mobile

+hardware

http://www.anandtech.com/show/11608/nokia-smartphones-to-exclusively-use-zeiss-optics [anandtech.com]

HMD Global and Zeiss on Thursday announced that they had signed an agreement under which upcoming Nokia-branded smartphones will use Zeiss-branded optics exclusively. The companies said that they would co-develop imaging capabilities of future handsets, but did not elaborate when to expect actual devices on the market.

The collaboration announcement between HMD and Zeiss has a number of layers, all of which seem to be significant. First off, Nokia's future phones will use optics co-developed with a renowned designer of lenses. The important upshot here is that HMD is actually investing in the development of custom capabilities for its Nokia phones. Second, the two companies are talking about "advancing the quality of the total imaging experience", involving optics, display quality, software, and services, but do not elaborate. From the announcement, it looks like HMD will put R&D efforts not only into optics but will design its own software enhancements to improve imaging capabilities beyond those offered by vanilla Android. A good news here is that certain future phones carrying the Nokia brand are not going to rely completely on off-the-shelf hardware, software, and reference designs. Third, HMD announced that imaging is one of the areas that it considers important for its future smartphones. Finally, Zeiss will be used on Nokia-branded devices exclusively, which means that future halo smartphones from Microsoft (if the company decides to launch them) will have to rely on other optics.

Previously: Nokia Smartphones to Return in 2017 [soylentnews.org]
Nokia (HMD Global) Attempting U.S. Comeback With Midrange Android Smartphones [soylentnews.org]


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