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General Mills loses bid to trademark yellow color on Cheerios box

Accepted submission by exec at 2017-08-27 02:46:28
News

"exec" writes:

Cereal maker claimed consumers identified “yellow” with “the Cheerios brand.”

https://arstechnica.com/tech-policy/2017/08/general-mills-loses-bid-to-trademark-yellow-color-on-cheerios-box/ [arstechnica.com]

-- submitted from IRC

Original Submission