Stories
Slash Boxes
Comments

SoylentNews is people

Submission Preview

Link to Story

How Coca Cola's 3D Times Square Advertising Sign Works

Accepted submission by tonyPick http://hackingonspace.blogspot.co.uk/ at 2017-09-03 08:52:42
Hardware

Hackaday has an article about a 3D advertising sign [hackaday.com] in times square.

Coca-Cola has updated their sign in Times Square, and this one has a mesmerizing 3D aspect to it, giving the spooky feeling you get from watching buildings curl up into the sky in the movie, Inception. That 3D is created by breaking the sign up into a 68’x42′ matrix of 1760 LED screens that can be independently extended out toward the viewer and retracted again. Of course, we went hunting for implementation details

The article looks at the available information on the display modules, and the control of the sign. It also has links to video of the sign in action [vimeo.com] from the designers, Radius displays [radiusdisplays.asia]


Original Submission