The $999 iPhone X costs more than many laptops. It has has no worthwhile improvements but allows face movement to be projected onto emoji symbols.
See http://www.mirror.co.uk/tech/apples-new-iphone-x-you-11158387 [mirror.co.uk] for example of animoji demonstrated at an Apple conference. See https://www.youtube.com/watch?v=ohmajJTcpNk [youtube.com] for example of the Face2Face algorithm where face movement is projected onto George W. Bush and Vladimir Putin.