Stories
Slash Boxes
Comments

SoylentNews is people

Submission Preview

Link to Story

Apple Hires The Former Vice President Of Samsung To Tackle Korea

Accepted submission by Arthur T Knackerbracket at 2018-04-24 13:13:40
Business

COLLECTED BY Arthur Bot - NEEDS EDITING

Apple Korea has a new chief. He's none other than a former top executive at Samsung.

Former Samsung Corporate Vice President Brandon Yoon has left his post to join the iPhone [soylentnews.org] maker at its South Korea office this month, his LinkedIn profile reveals [linkedin.com]. He was in charge of digital strategies at Samsung, his LinkedIn page says, while he'll be acting as general manager at Apple. The move was first spotted [bloomberg.com] by Bloomberg.

Yoon, also a Microsoft veteran with over a decade's experience, has his work cut out for him at Apple South Korea, which only opened its first store in the country [apple.com] in January. The company is battling not only local competition iPhone sales -- Apple devices make up about 17 percent market share [yonhapnews.co.kr], compared to Samsung, which accounts for over 50 percent -- but also lawsuits [yonhapnews.co.kr] and a probe [yonhapnews.co.kr] concerning its admission to throttling older iPhone models [soylentnews.org] to solve battery problems. 

Samsung has declined to comment on Yoon's move. Apple did not immediately respond to CNET's request for comment.


Original Submission