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Instagram Launches "Lite" App at 1/55th the Size, Aimed at Developing Countries

Accepted submission by takyon at 2018-06-29 10:21:22
Mobile

Instagram Lite Offers Photo Sharing on Android for 1/55th the App Size [petapixel.com]

Instagram has quietly launched a new app called "Instagram Lite [google.com]" for Android on the Google Play App Store. It's a lightweight app that provides the joy of photo sharing while barely taking up any storage space on your smartphone. The app has a file size of 573 kilobytes, or about 1/55th the size of the 32 megabytes used by Instagram's popular primary app [google.com].

[...] Instagram recently crossed the 1 billion active user threshold, but for continued growth, the Facebook-owned app will need to spread to developing regions of the world in which people use older phones with less storage space and slower Internet connections. TechCrunch reports that this app is Instagram's latest push into the developing world after having launched a revamped minimal mobile website that was also designed with the same market in mind.

BTW, IT'S FACEB...

Also at TechCrunch [techcrunch.com], Slate [slate.com], Fortune [fortune.com], and Android Police [androidpolice.com], where commenters identified some issues with the app, such as incompatibility with the older Android 4.x versions likely to be used in developing countries, and that the app is simply called "Lite" once installed and alphabetized under 'L' instead of 'I' for Instagram.


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