A legislative bill summary [ca.gov] says the law will give Californians "the right to know what PI [personal information] is being collected about them and whether their PI is being sold and to whom; the right to access their PI; the right to delete PI collected from them; the right to opt-out or opt-in to the sale of their PI, depending on age of the consumer; and the right to equal service and price, even if they exercise such rights."
The Consumers Union [consumersunion.org]
Consumers Union, the advocacy division of Consumer Reports, was an early supporter of the ballot initiative. While the organization said it was pleased that many of the initiative’s provisions were included in the new law, it urged changes to certain aspects of the law that are different from the ballot initiative, and pledged to work for more substantial reforms.
Justin Brookman, the Director of Consumer Privacy and Technology Policy for Consumers Union, said, “We appreciate that this law advances consumer protections in several ways. It gives people access to the information that companies have about them. It extends the right to control the sale of your data, and it provides new security protections in the wake of the Equifax breach.
“However, we have serious concerns about how this legislation introduces very troubling concepts into law. We oppose a provision in the law that allows companies to charge higher prices to consumers who decline to have their information sold to third parties. The California state constitution grants people an inviolable right to privacy. Consumers should not be charged for exercising that right.