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takyon [soylentnews.org] writes:

E-cig startup Juul plans to go global by raising $1.2 billion [engadget.com]

"Juuling" might be a thing around the world in the future, because the e-cig-maker has big plans to go global. According to Bloomberg [bloomberg.com], Juul [engadget.com] is raising $1.2 billion in a financing round, which would put the startup's value at a whopping $15 or $16 billion. If you need something to compare that to, Lyft recently reached [bloomberg.com] a $15 billion valuation after raising $600 million. The publication says the company is hoping to use the money it raises from investors to make its USB vape pens available outside the US and Israel. Currently, if you want to buy its trendy pens and nicotine pods outside those two countries, you'd have to find resellers.

Does this story make you want to sell drugs flavored water to children?

Related: Tobacco Roundup (U.S. to Crack Down on Tobacco, Electronic Cigarettes) [soylentnews.org]

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