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Apparition [soylentnews.org] writes:

Netflix has begun testing a subscription price increase [cordcuttersnews.com] in Italy, that appears aimed at fighting account sharers.

Want even more from Netflix? Well, Netflix is testing a way to give you even more with a new Ultra Plan. This plan will reportedly cost €16.99 in Italy. That’s works out to be about $19.80 USD. Now this plan has not officially launched yet, but Netflix is currently testing it as an option for some subscribers.

[...] So what do you get with the new high-end plan? Well, it looks like Netflix is testing new stream limitations on Netflix accounts. Currently, the SD plan gives you 1 stream the HD standard plan offers 2 and the Premium plan offers 4 streams. With this new Ultra plan the SD plan still provides only 1 stream but the HD plan will move to 1 stream and the Premium plan will drop to 2 streams. The Ultra plan will let you stream on 4 devices at once.

[...] Netflix has a history of testing out changes like this overseas before they bring them to the United States. This seems like an attempt to raise the price on the heaviest of users who want 4 streams. Or maybe a way to crack down on people sharing accounts instead of paying for their own.

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