The Center for American Progress reports [thinkprogress.org]
Patagonia will continue its record of encouraging its workers and customers to be politically engaged by closing its doors on Election Day 2018, the Washington Post reports. [washingtonpost.com]
Citing low voter participation and its own history of advancing environmental causes, the outdoor retailer decided giving its workers a chance to vote was the right thing to do. Company spokeswoman Corley Kenna told the Post, "What's the most impactful thing we can do in an election? That's to get people to vote."
This isn't the first time the outdoor retailer has made Election Day a holiday for its workers. The company also closed its doors on Election Day 2016 [thinkprogress.org] as part of its "Vote Our Planet" campaign. Patagonia again cited low voter turnout across the country as the basis for its decision and said that "America needs strong leadership to confront the fundamental threat of climate change."
[...]During the 2016 election, it hosted political events in its own stores [thinkprogress.org], inviting customers to talk environmentalism and the role of politics in keeping the planet healthy.
Patagonia also used the opportunity to help customers register to vote. Its "Vote Our Planet" campaign was aimed at turning out environmentally conscious voters in races at every level of government.