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Google Advertisement Training Exercise Accidentally Costs Company $10 Million

Accepted submission by takyon at 2018-12-08 14:56:48
Career & Education

Google trainee puts up dummy advert by mistake [bbc.com]

A Google training exercise that went wrong meant a dummy advert was placed on a "huge number" of webpages and apps, the Financial Times has reported. The mistake meant a blank yellow rectangle was active on the sites and apps for about 45 minutes on 4 December, it said. The ad was only visible to people in the US and Australia.

The mistake happened when trainees were being shown how to use Google's in-house ad placing system.

[...] The advert was placed at a far higher rate of return than any other ad and was routed through several third-party exchanges, so it reached a wide audience. [...] [Google] added that it would "honour" any payments to publishers which they incurred as a result of the mistake.


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