An Apple store found a new low recently when a father was not able to purchase an item because the Apple staffer would not process his payment with Apple pay [news.com.au]. In a move the buyer recounts as being 'stupidity', an staff member repeated tried to get the customer on to Apple pay instead of just processing the payment for the item. Things went downhill after the staffer asked the customer if he had an iPhone. The customer got the impression that he would need to use the Apple Pay app to buy what he wanted, when what he really needed was to pay and leave. After trying, and failing, to find a staff member who would just process his payment, the customer left the store, walked across the street, and purchased the same item from a JB Hi Fi store.