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Targeted ads offer little extra value for online publishers, study suggests – TechCrunch
Submitted via IRC for SoyCow4463
How much value do online publishers derive from behaviorally targeted advertising that uses privacy-hostile tracking technologies to determine which advert to show a website user? A new piece of research suggests publishers make just 4% more vs if they were to serve a non-targeted ad. It’s a …
Source: https://techcrunch.com/2019/05/31/targeted-ads-offer-little-extra-value-for-online-publishers-study-suggests/ [techcrunch.com]
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