Mike Masnick, usually editor for Techdirt, has written an essay on a technological approach to preserving free speech online [knightcolumbia.org] in spite of the direction things have been heading in regards to locked-in platforms. He proposes moving back to an Internet where protocols dominate.
This article proposes an entirely different approach—one that might seem counterintuitive but might actually provide for a workable plan that enables more free speech, while minimizing the impact of trolling, hateful speech, and large-scale disinformation efforts. As a bonus, it also might help the users of these platforms regain control of their privacy. And to top it all off, it could even provide an entirely new revenue stream for these platforms.
That approach: build protocols, not platforms.
To be clear, this is an approach that would bring us back to the way the internet used to be. The early internet involved many different protocols—instructions and standards that anyone could then use to build a compatible interface. Email used SMTP (Simple Mail Transfer Protocol). Chat was done over IRC (Internet Relay Chat). Usenet served as a distributed discussion system using NNTP (Network News Transfer Protocol). The World Wide Web itself was its own protocol: HyperText Transfer Protocol, or HTTP.
In the past few decades, however, rather than building new protocols, the internet has grown up around controlled platforms that are privately owned. These can function in ways that appear similar to the earlier protocols, but they are controlled by a single entity. This has happened for a variety of reasons. Obviously, a single entity controlling a platform can then profit off of it. In addition, having a single entity can often mean that new features, upgrades, bug fixes, and the like can be rolled out much more quickly, in ways that would increase the user base.