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Google's Taking on Robocallers With a New Kind of Caller ID [gizmodo.com]:
The rise of text-based messaging has caused the public to treat every voice call as potential spam, and the robocall industry has responded by increasing its attempts to get us on the line. It’s an untenable arms race that arguably makes our devices less useful. On Tuesday, Google announced a new program that seeks to rectify the situation by offering a verification service for companies that you might actually want to hear from.