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hubie [soylentnews.org] writes:

Projects funded by the National Institutes of Health increasingly employ subjective and promotional language in describing research [the-scientist.com]:

The language used in grant applications is becoming increasingly hyperbolic, a study published last week (August 25) in JAMA Network Open [jamanetwork.com] finds. The study found that 130 research-hyping adjectives were used at a 1,378 percent higher frequency on average in funded application abstracts from 2020 than in those from 1985. "The findings in this study should serve to sensitize applicants, reviewers, and funding agencies to the increasing prevalence of subjective, promotional language in funding applications," the authors write.

The team, comprised of two linguists and a biomedical researcher, began by using software to annotate the parts of speech in more than 900,000 abstracts in the National Institutes for Health (NIH) archive of funded projects. They then compared the frequency of adjectives between projects funded in 1985 and those funded in 2020, looking specifically for what they considered hype: "hyperbolic and/or subjective language that may be used to glamorize, promote, or exaggerate aspects of research," according to the paper. While there was no statistically significant difference in the overall prevalence of adjectives between those two years, 1,888 of the descriptors exhibited marked shifts in frequency, 139 of which the researchers deemed to be hype.

Of those 139, 130 were used more often in 2020 than in 1985—including words like "transformative" and "impactful," which increased in frequency by 8,190 percent and 6,465 percent, respectively. The word "sustainable" was more than 25,000 percent more common in the more recent set of abstracts, and some hype adjectives were not seen at all in 1985, such as "renowned," "incredible," "groundbreaking," and "stellar." Meanwhile, the hype adjectives "major," "important," "detailed," and "ultimate" showed some of the largest decreases in frequency.

[...] After all, the words themselves "don't actually really say much," coauthor and linguist Neil Millar of the University of Tsukuba in Japan tells STAT [statnews.com]. And other studies have found increases in hype [sciencedirect.com] in published research [biomedcentral.com], press releases [plos.org], and science journalism [bmj.com].

Journal Reference:
Neil Millar; Bojan Batalo; Brian Budgell; Trends in the Use of Promotional Language (Hype) in Abstracts of Successful National Institutes of Health Grant Applications, 1985-2020 [open], JAMA Netw Open. 2022;5(8):e2228676. DOI: 10.1001/jamanetworkopen.2022.28676 [doi.org]

Original Submission