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fliptop [soylentnews.org] writes:

The move could do more than reverse a price increase initiated in Q4 2022 [tomshardware.com]:

According to unnamed industry sources, Intel has decided to slash the prices of its 12th Generation ‘Alder Lake’ Core processors. Taiwan’s DigiTimes [digitimes.com] says that Intel will chop up to 20% off Alder Lake CPUs for its PC partners. The source indicates that this price cut will be to encourage orders/boost demand, with hints that the cuts will affect both desktop and laptop CPUs. On top-tier products, the cuts could mean a price cut of up to $130 per processor.

Recent Intel news has pointed to turbulence taking the business off course. Earlier today, Intel confirmed wide-ranging cuts to wages [tomshardware.com] and bonuses for ALL employees. Last week the chipmaker posted its largest loss in years [tomshardware.com]. In recent weeks we have also learned about Intel canceling R&D expansion plans, like the IDC21 [tomshardware.com] in Israel and the Hillsboro Mega Lab [tomshardware.com] in Oregon.

[...] Intel has some hope that there could be a turnaround in the fortunes of the PC business in H2 this year, and a number of supply chain sources speaking to DigiTimes are more positive about H2, too. Thus, in some ways, significant Alder Lake price drops could be a good opportunity to snag a more affordable Socket LGA1700 [tomshardware.com] PC, which could be upgraded to Raptor Lake or even a Raptor Lake refresh [tomshardware.com] processor further down the line.

Previously: Intel Quietly Raises Prices for 12th-Gen Alder Lake CPUs, Now Cost More Than 13th-Gen [soylentnews.org]

Related:

• Intel Suffers Double-Digit Revenue Decline in Q4 2022 [soylentnews.org]
• AMD Has Been Cutting Supply of CPUs and GPUs to Keep Prices High [soylentnews.org]

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