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Freeman [soylentnews.org] writes:

https://arstechnica.com/gadgets/2023/09/amazon-jacks-up-price-of-ad-free-prime-video-by-2-99-starting-in-2024/ [arstechnica.com]

Amazon announced today that Prime Video users in the US, Canada, Germany, and the UK will automatically start seeing advertisements "in early 2024." Subscribers will receive a notification email "several weeks" in advance, at which point they can opt to pay $2.99 extra for ad-free Prime Video, Amazon said.

That takes the price of ad-free Prime Video from $8.99/month alone to $11.98/month and from $14.99/month with Prime to $17.98/month.
[...]
Prime Video subscribers who don't pay the extra $2.99 (and don't just cancel their subscription altogether) are promised "meaningfully fewer ads than linear TV and other streaming TV providers."
[...]
With current prices starting at $9.99 per month, Prime Video was one of the cheapest ways to get streaming TV without ads. While the changes put pricing for ad-free Prime Video more on par with its competitors, it may still disappoint budget-minded cord-cutters. Streaming services started off [arstechnica.com] as a cheaper, simpler alternative to cable TV. But as an influx in services, changes in pricing, confusing bundles, and scattered content have proven, we haven't gotten that far from cable after all.

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