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The dairy industry is trying to outlaw plant-based “milk” labels—again

Accepted submission by Freeman at 2023-09-28 14:35:32 from the serial hydrater dept.
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https://arstechnica.com/health/2023/09/big-dairy-still-sour-over-plant-based-milk-labels-tries-to-outlaw-them/ [arstechnica.com]

In an utterly firm effort to undercut plant-based rivals, big players in the dairy industry are again putting the squeeze on lawmakers to outlaw the use of the term "milk" for non-dairy beverages—or, in Food and Drug Administration lingo, beverages that are not the "lacteal secretion of cows."

Earlier this year, the dairy industry's blood curdled when the regulatory agency released a draft guidance [arstechnica.com] stating that plant-based milk alternatives can keep using the term. It was a move that followed years of sour resentment over the labeling.

The FDA did humbly admit that almonds and other sources of plant-based milk don't, in fact, lactate [arstechnica.com];
[...]
Following the FDA's milk ruling, dairy industry groups rounded up support from lawmakers to try to reverse it. Specifically, they got members of the House [house.gov] and Senate to push a bill called the DAIRY PRIDE Act. [senate.gov]
[...]
Dairy-state lawmakers are now trying to get the bill signed into law in the coming months as part of the 2023 farm bill reauthorization, according to a report by Stat News [statnews.com].

Newsflash: People that drink milk alternatives, don't want to drink milk. People that want to drink milk, don't confuse Almond/Coconut "milk" for milk.


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