https://arstechnica.com/culture/2023/12/netflix-finally-reveals-viewing-data-across-its-entire-catalog/ [arstechnica.com]
Netflix, the streaming service that has been long criticized for a lack of transparency about how shows and films perform on its platform, will begin publishing a “comprehensive deep dive” into what its subscribers are watching twice a year.
Its first report, released on Tuesday, provided viewer data on more than 18,000 titles, representing a total of nearly 100 billion hours viewed, Netflix said. The Night Agent, a political thriller, was the most watched show on Netflix globally in the first half of 2023, with 812 million hours.
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“In the early days, it wasn’t really in our interest to be that transparent because we were building a new business and we needed room to learn. But we also didn’t want to provide road maps to future competitors.”