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Freeman [soylentnews.org] writes:

https://arstechnica.com/information-technology/2024/06/toys-r-us-riles-critics-with-first-ever-ai-generated-commercial-using-sora/ [arstechnica.com]

On Monday, Toys "R" Us announced [prnewswire.com] that it had partnered with an ad agency called Native Foreign to create what it calls "the first-ever brand film using OpenAI's new text-to-video tool, Sora." OpenAI debuted Sora [arstechnica.com] in February, but the video synthesis tool has not yet become available to the public. The brand film [toysrus.com] tells the story of Toys "R" Us founder Charles Lazarus [wikipedia.org] using AI-generated video clips.

"We are thrilled to partner with Native Foreign to push the boundaries of Sora, a groundbreaking new technology from OpenAI that's gaining global attention," wrote [toysrus.com] Toys "R" Us on its website. "Sora can create up to one-minute-long videos featuring realistic scenes and multiple characters, all generated from text instruction. Imagine the excitement of creating a young Charles Lazarus, the founder of Toys "R" Us, and envisioning his dreams for our iconic brand and beloved mascot Geoffrey the Giraffe in the early 1930s."

Previously on SoylentNews:
Tyler Perry Puts $800 Million Studio Expansion on Hold Because of OpenAI's Sora [soylentnews.org] - 20240225
OpenAI Teases a New Generative Video Model Called Sora [soylentnews.org] - 20240222
Toys 'R' Us Files for Bankruptcy Protection in US [soylentnews.org] - 20170919 (Toys 'R' Us is a "zombie brand" now. The entity in Canada was and is separate and still exists.)

Original Submission