https://arstechnica.com/ai/2024/10/openai-launches-chatgpt-with-search-taking-google-head-on/ [arstechnica.com]
One of the biggest bummers about the modern Internet has been the decline of Google Search. Once an essential part of using the web, it's now a shadow of its former self, full of SEO-fueled junk [arstechnica.com] and AI-generated spam [ycombinator.com].
On Thursday, OpenAI announced a new feature of ChatGPT that could potentially replace Google Search for some people: an upgraded web search capability for its AI assistant that provides answers with source attribution during conversations.
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Each search result in ChatGPT comes with a citation link, and users can click a "Sources" button beneath responses to view referenced materials in a sidebar that pops up beside the chat history.The new search system runs on a fine-tuned version of GPT-4o [arstechnica.com], which OpenAI says it post-trained using synthetic data output from its o1-preview [arstechnica.com] model.
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ChatGPT with Search also helps OpenAI take advantage of its new publishing partnerships [arstechnica.com] and reframe those media relationships into something beyond merely scraping web data to train its AI models, which caused legal trouble [arstechnica.com] in the past.
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As mentioned above, over the past few years, OpenAI has established new partnerships with major news organizations, collaborating with the Associated Press, Axel Springer, Ars Technica parent Condé Nast [arstechnica.com], Dotdash Meredith, Financial Times, GEDI, Hearst, Le Monde, News Corp, Prisa (El País), Reuters, The Atlantic, Time, and Vox Media.
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In a hands-on test of ChatGPT with Search, the new feature seemed to consistently pull relevant links from the web while answering our questions, but it wasn't perfect, returning a few errant sources here and there. It also sometimes provided irrelevant images that were shown beside some search results.
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All these new avenues for ChatGPT to potentially prefer one website, source of information, company, brand, or shop brings up a big question: Will OpenAI offer preferential content placement for media partners or advertisers in the future?
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In the future, OpenAI plans to add to the new search feature with custom answers for shopping and travel-related queries. The company also plans to use OpenAI's o1 series for deeper search capabilities and expand the search experience to Advanced Voice Mode [arstechnica.com] and Canvas [arstechnica.com] features.The search function launches today for ChatGPT Plus and Team subscribers through chatgpt.com and mobile apps. Enterprise and education users will gain access in the coming weeks, with a broader rollout to free users planned over several months.
Previously on SoylentNews:
The AI race heats up: Google announces PaLM 2, its answer to GPT-4 [soylentnews.org] - 20230517
Round-Up: ChatGPT, Bard, etc - We Did Ask What Could Go Wrong, Didn't We? [soylentnews.org] - 20230407
Baidu Shares Fall After Ernie AI Chatbot Demo Disappoints [soylentnews.org] - 20230316
DuckDuckGo's New Wikipedia Summary Bot: “We Fully Expect It to Make Mistakes” [soylentnews.org] - 20230312
Google is Scrambling to Catch Up to Bing, of All Things [soylentnews.org] - 20230213
Alphabet Stock Price Drops After Google Bard Launch Blunder [soylentnews.org] - 20230209
90% of Online Content Could be ‘Generated by AI by 2025,’ Expert Says [soylentnews.org] - 20230120
Endless AI-generated Spam Risks Clogging Up Google’s Search Results [soylentnews.org] - 20190704