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Everyone Knows Your Location: Tracking Myself Down Through in-App Ads

Accepted submission by hubie at 2025-02-03 13:42:05
Security

Everyone knows your location: tracking myself down through in-app ads [timsh.org]:

Recently I read about a massive geolocation data leak from Gravy Analytics [404media.co], which exposed more than 2000 apps, both in AppStore and Google Play, that secretly collect geolocation data without user consent. Oftentimes, even without developers` knowledge.

I looked into the list (link here [google.com]) and found at least 3 apps I have installed on my iPhone. Take a look for yourself!
This made me come up with an idea to track myself down externally, e.g. to buy my geolocation data leaked by some application.

TL;DR

After more than couple dozen hours of trying, here are the main takeaways:

  1. I found a couple requests sent by my phone with my location + 5 requests that leak my IP address, which can be turned into geolocation using reverse DNS.
  2. Learned a lot about the RTB (real-time bidding) auctions and OpenRTB protocol and was shocked by the amount and types of data sent with the bids to ad exchanges.
  3. Gave up on the idea to buy my location data from a data broker or a tracking service, because I don't have a big enough company to take a trial or $10-50k to buy a huge database with the data of millions of people + me.
    Well maybe I do, but such expense seems a bit irrational.
    Turns out that EU-based peoples` data is almost the most expensive.

But still, I know my location data was collected and I know where to buy it!


Original Submission