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We need to become unoptomizable.
I read this whole article and found it interesting, thought others might too...
https://pluralistic.net/2025/08/20/billionaireism/#surveillance-infantalism [pluralistic.net]
from 1 part:
"...the ultra-rich (and the states they have suborned) have a fundamental understanding that the more unfair a society is, the less stable it is. The more unstable a state is, the more its ruling class have to expend on private security. No captain of industry wants to arise from his sarcophagus of a morning, only to discover a mob of hoi polloi building a guillotine on his lawn.
As Thomas Piketty argues, there comes a point where it's cheaper to make society more fair – say, by building hospitals and schools – than it is to pay for all the gaiter-wearing gun-thugs you'll need to weed out the guillotine-building projects that spontaneously erupt under conditions of gross unfairness:
https://memex.craphound.com/2014/06/24/thomas-pikettys-capital-in-the-21st-century/ [craphound.com]
Mass surveillance shifts the guillotine equilibrium in favor of being greedier, by making it cheaper to identify and neutralize incipient guillotine-builders, which means that you can raise the greediness floor without seeing a concomitant rise in your guard labor bill."
From another part of the article:
"...But there's another way in which surveillance abets rampant billionaireism: when companies spy on us, they can change the rules of their services to increase how much we pay them, and decrease how much they pay us. When companies do this to their customers, they call it "personalized pricing" – but everyone else calls it what it is, surveillance pricing:
https://pluralistic.net/2025/06/24/price-discrimination/#algorithmic-pricing [pluralistic.net]
When a company charges you more than someone else for the same service (say, Uber jacking up the price of a ride because your phone battery is about to die, or an airline charging you extra because they know you have a funeral to attend), they're effectively re-valuing the dollars in your bank account. The fact that the cab-ride that costs you $20 and costs someone else $15 means that your dollar is only worth $0.75.But there's another way in which surveillance abets rampant billionaireism: when companies spy on us, they can change the rules of their services to increase how much we pay them, and decrease how much they pay us. When companies do this to their customers, they call it "personalized pricing" – but everyone else calls it what it is, surveillance pricing:
https://pluralistic.net/2025/06/24/price-discrimination/#algorithmic-pricing [pluralistic.net]
When a company charges you more than someone else for the same service (say, Uber jacking up the price of a ride because your phone battery is about to die, or an airline charging you extra because they know you have a funeral to attend), they're effectively re-valuing the dollars in your bank account. The fact that the cab-ride that costs you $20 and costs someone else $15 means that your dollar is only worth $0.75."
