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The Australian Wine Industry has had enough of counterfeits which are weighing in at an estimated cost of $70 billion. Bottle caps with NFC [news.com.au] and an application to read the value to verify that the bottle is authentic.

Cellr founder Chris has said that the trade is becoming more sophisticated than just crude label forgery, replicating bottles and even serial numbers with extreme accuracy. The ‘refill market’ is a major part of the counterfeit industry, where operations will empty premium bottles and refill them with cheap alcohol, sometimes reselling them for tens of thousands of dollars. Cellr’s solution turns every bottle into a traceable digital twin. Each tag embedded in the capsule has a unique identity number paired with tamper-proof technology. When scanned with a smartphone, it instantly verifies whether the product is genuine.

Perth company Cellr has developed a product to combat the fake wine market, with technology built directly into bottles.

The caps include Near Field Communication (NFC) and Radio Frequency Identification (RFID) chips that can be scanned using an accompanying app.

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