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Rich [soylentnews.org] writes:

Science journalist John Bohannon, whose former work included exposing the awful quality of science journal peer reviewing, has landed a new coup. With only minor effort, as described in http://io9.com/i-fooled-millions-into-thinking-chocolate-helps-weight-1707251800 [io9.com], he tricked a significant part of mainstream media into running stories how chocolate helps with weight loss.

After a little actual, but mostly nonsensical research operation, he had a paper accepted by a supposedly reputable journal. With the aid of a media seeding agent, the story was placed and then took its course.

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