SoylentNews

Magic Oddball [soylentnews.org] writes:

Mozilla's new VP of Content posted an announcement to his blog [mozilla.org] stating that sometime in the presumably-near future, "sponsored content" will begin appearing in the unused tiles on Firefox's New Tab Page. It will be rolled out first to desktop Firefox, then mobile and FirefoxOS. AdAge [adage.com]: "Mozilla hasn't made a final decision on how to treat third-party tracking technologies, but Mr. Herman said it is investigating solutions such as unique identifiers from Apple and Google as well as other third parties."

DigitalTrends [digitaltrends.com] pointed out, "if the scheme proves lucrative, it may be hard to resist rolling them out to all users in some shape or form" and TechCrunch [techcrunch.com] feels it's a trial "to see how users react before pushing promoted tiles to all users in their new tab pages."

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