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slash2phar [soylentnews.org] writes:

Discovery has paid $1.45 billion for the European rights to the Olympic Games starting in 2018, bumping off national broadcasters including the BBC, which have long held them. It's a major coup for the U.S. broadcaster as it looks to take a bigger part of the foreign TV market.

The Discovery chief executive, David Zaslav, told the Guardian that it would negotiate with the BBC and other broadcasters in the UK, France and Germany over potentially sub-licensing some of the rights.

“Part of our approach will be to strive to work with some of the best Olympic broadcast players. The BBC will have the chance to sub-licence some of the rights. We’ll open up those discussions in every market,” he said.

More coverage at the Guardian in the UK here. [theguardian.com]

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